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I Sell FTA Satellite Dish: A Satellite-TV User Survey (available now) Report code: DTV #106 Availability: 10/2004 Report type: Primary Research Study Geographies covered: United States Industry Focus: Digital Television Price: $595 With nearly 90 percent of U.S. households subscribing to either satellite- or cable-TV services, satellite providers are locked in a battle with cable providers for customer dollars. Meanwhile, technological advances and business alliances are changing the nature of competition among TV-service providers to encompass broadband Internet access and telephony. This report discusses the findings of Lyra's DTV View survey of more than 600 existing users of satellite-TV services, half of whom previously subscribed to cable-TV services at their current homes. Weather-related reception problems ranked as the top reason satellite users would consider switching from satellite to cable-TV. Commonly called rain fade, rain or snow may interrupt satellite-T... [详细介绍]
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